NetJets Client Story
NetJets is a distinguished leader in the aviation industry, so when they reached out to Base Two for a consultation on their existing framework we were excited for the opportunity. This consultation would pave the way for a long-term and significant collaboration spanning over a decade, resulting in a broad variety of tools, apps, and partnership.
The results
10+
Years of collaboration and partnership
1
Mobile App
1
Website Replatform
1
1 UI Toolkit
300+
banners
3
Staff Training Sessions
The Style Toolkit not only expedited project timelines but also revolutionized NetJets' internal app development, allowing for efficiency and consistency across departments.
Our initial focus after this consultation was on enhancing NetJets' Enterprise Trip Management (ETM) system, a pivotal tool for their call center operations and it evolved into an insightful discovery process. Through candid conversations with NetJets staff, we identified the potential for reusable design components that could streamline efficiency and interdepartmental collaboration. This vision materialized into the development of a comprehensive Style Toolkit.
This toolkit included reusable components built with layers of pure CSS and HTML, published as a package, and supplemented by ReactJS implementations for each component. It was utilized across many departments and contexts, providing style unification for the brand. At least three large-scale projects have launched much sooner than expected due to the efficiencies gained by using the toolkit. The adoption of this toolkit significantly changed how in-house developers built their apps, allowing them to scale projects of any size efficiently. Developers, marketing staff, and others could easily select and use components from the toolkit for various purposes.
As our collaboration progressed, we extended our impact to include the development of a mobile app, showcased in ourFly Netjets Case Study.
At this time Bonfire Red, our partner design firm, had been leading a website redesign and re-platform project in collaboration with external developers which included a unique Drupal CMS. During this time the developers encountered performance issues that threatened NetJets' online presence. Netjets called on Base Two to address these within existing IT constraints. We tackled the intricacies of seven page template types, sixty block types with variants, translations in seven languages, and complex design elements, resolving performance issues, fixing broken search functionalities, and seamlessly integrating GDPR and CCPA requirements, all while re-platforming to a more efficient and modern stack.
NetJets Website Project Highlights
- Resolved ongoing issues with search optimization and performance
- Implemented compliant GDPR and CCPA integrations
- Created an integration solution with their Salesforce stack to do lead funneling
- Added uptime monitoring
- Provided synthetic and real user metrics
- Better image optimization system
- Added a deployment pipeline
It was challenging for the marketing team to find a reliable, consistent partner to produce their web banners.
When we collaborate with a valued partner, no task is too large or small. NetJets' marketing team needed a way to translate their web banner designs into code, maintaining attention-grabbing design components and animations while optimizing performance and fitting into extremely small file size requirements. Base Two has delivered hundreds of web banners on deadline, translated to 7 different languages, all while solving animation, as well as font and image file size hurdles.
Our commitment has extended beyond technical problem-solving. We became integral members seated on NetJets' councils, offering insights on architecture, web technology, and design. We have conducted multiple training sessions for their in-house staff on general engineering skills, best practices, and the solutions that we have created. Mentorship and training initiatives provide NetJets’ internal teams with new, efficient, and exciting tools.
Our collaboration with NetJets is not just one of technical prowess but also of building trust, adapting to changing needs, and creating lasting business value. The digital landscape is ever-evolving, and we are proud to have played a pivotal role in propelling momentum for future projects, and being a trusted, reliable partner.